Marketing management assignment help on : nivea sun introduction evaluation of marketing performance has become an essential part of marketing plan of every organization today this evaluation is important for each element of the marketing mix ie product, price, place and promotion. This paper unfolds as follows: we first briefly review the literature on standardization and adaptation of the marketing mix, and also on organizational performance based on this literature. Literature review marketing mix is a controllable part of marketing tools that affects the demand and increases it (jonathan ivy, 2008: 298) by the compound, mix, or a combination, it is meant that the four ps (product, price, promotion, place) should have an established and coordinated systematic approach in order to have effective influence. In 1980, nivea developed a uniform international marketing concept with the goal to become the global market leader in skin care products in the following sections, this marketing concept will be analysed in terms of the extent to which it is standardised or adapted. The impact of marketing mix (4ps) on marketing audit and performance in iranian smes the results extracted from statistical analysis showed that there are impacts on marketing audit and performance through evaluation of each marketing mix elements keywords: review of literature.
This report is based on how nivea uses the various marketing strategies to improve their sales, create a brand name and promote their products its starts with a brief introduction of what nivea is it further goes on to give the history of nivea, and how nivea has evolvedshow more content. Literature review there are four ps of marketing mix which includes product place, price and promotion however, there have been further elements found in the literature few authors have identified process, people and physical evidence as elements of marketing mix in addition to. 3 2 literature review the project ranking problem is, like many decision problems, challenging for at least two reasons first, there is no single criterion in marketing mix model which adequately captures the effect or impact of each.
Munich personal repec archive strategic marketing a literature review on de nitions, concepts and boundaries jorge mongay autonomous university of barcelona, sbs swiss business school 2006 to achieve a profitable growth in sales at a marketing mix level” “a marketing strategy may be defined as a plan . 7ps marketing mix and retail bank customer satisfaction in northeast nigeria haruna isa mohammad literature review and hypotheses development there is no significant relationship between place and bank customer satisfaction in northeast nigeria. The article presents a case study of the product launch using a range of innovative nivea brand products from the skin and beauty care products provider beiersdorf ag the company's market research continuing program found a gap in the consumer-driven market, which led to the launch of skin-care. This literature review aims to present a critique of existing, published literatures that analyse the relationship between marketing strategies and the firm’s performance historically, marketing strategy formulation is viewed as an antecedent to performance outcomes (lages 2000.
Nivea – analysis of marketing mix nivea being and established name in the high quality skin products, continues to deliver its products to its ultimate consumer, wherever possible along with its marketing strategies, beiersdorf has grown to be a glo. Established by using marketing mix (product, price, places literature review (3) victorias secret brand value and equity marketing essay ruskin-brown (1999, p24) claims that the major purpose of marketing plan is the. Marketing mix is the combination of the elements of marketing and what roles each element plays in promoting products and services and delivering those products and services to the customers. Marketing mix evolution through a review of the main literature regarding e-marketing mix, focusing on the development of marketing mix theory for the digital context keywords: e-marketing. Harvard: nashwan, mas and wang, a, 2016 exploring the value and process of marketing strategy: review of literature international journal of management science.
Marketing communication strategy and whether a sport marketing mix exists there is a lack of consensus on the correct terminology with regard to sport (singular) or sports (plural) marketing which further confuse the issue. Marketing mix mkt 421 december 17, 2012 scott raasch marketing mix one of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “marketing mix” for growth and survival of an organization the marketing mix plays a vital role. Marketing mix of nivea analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the nivea marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company. Event marketing in imc 7 chapter two: review of literature 21 introduction in general, a literature review is a means to explain and analyze investigation that all elements of the marketing mix need to deliver the same underlying value proposition to the targeted segment among the most common elements of.
In this article, we will look at 1) the four p’s, 2) history of the marketing mix concept and terminology, 3) purpose of the marketing mix, 4) key features of the marketing mix, 5) developing a marketing mix, 6) key challenges, and 7) marketing mix example – nivea. On the other hand, the review of the relevant literature revealed that one of the main obstacles in the literature is the unclear way of dealing with the concept and definition of e-marketing in this respect most of the. In this case we will study the promotion aspects in the marketing mix used by nivea nivea is a worldwide known cosmetic brand which is owned by the german company beiersdorf the brand is well known for the specialised products for skin and beauty care.
Product is the first and important element in the marketing mix a product is a criterion which is designed for satisfying the needs and wants of the consumers the first step in building an effective marketing mix is to understand the market and consumer’s demand for targeting key markets, nivea. Marketing and sometimes called as the marketing mix (lovelock, 2011) xproduct elements – service products consist of core and supplementary (value-added) elements xplace and time – service distribution through physical and non-physical channels.
According to kumar (2010), marketing mix is the terms used to describe the combination of methods employed by a business in order o achieve its objectives by marketing its products and services effectively to a specific target group. The marketing mix (also known as the 4 ps) is a foundation model in marketingthe marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the targetthus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place. This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market nivea the use of the marketing mix in product launch wwwthetimes100couk curriculum topics • marketing mix • product nivea needs to regularly review prices should.